Asiff Hirji
About Asiff Hirji
Asiff Hirji is a seasoned executive currently serving as President at MoonPay and Director at Forge. He has held various leadership roles in prominent companies, including Coinbase, Eze Software Group, and TD Ameritrade, and has extensive experience in business strategy and operations.
Work at Forge
Asiff Hirji has been serving as Director at Forge, previously known as Equidate, since 2019. His role involves overseeing the company's strategic initiatives and contributing to its growth in the San Francisco Bay Area. With a tenure of five years, Hirji has played a significant part in shaping the direction of the organization.
Current Role at MoonPay
In 2023, Asiff Hirji took on the position of President at MoonPay, a company based in the San Francisco Bay Area. His leadership is focused on driving the company's objectives and enhancing its market presence. This role marks a continuation of his extensive experience in the fintech sector.
Previous Experience at Coinbase
Prior to his current roles, Asiff Hirji was the President and Chief Operating Officer at Coinbase from 2017 to 2019. During his two-year tenure, he was instrumental in managing operations and implementing growth strategies within the company, contributing to its status as a leading cryptocurrency exchange.
Education and Expertise
Asiff Hirji holds an MBA from Ivey Business School at Western University, which he attended from 1990 to 1992. He also earned a Bachelor of Science in Computer Science from the University of Calgary, where he studied from 1983 to 1987. His educational background provides a strong foundation for his expertise in business and technology.
Leadership Roles and Advisory Positions
Throughout his career, Asiff Hirji has held various leadership roles and advisory positions. He served as Chief Restructuring Officer at Hewlett-Packard, where he managed significant organizational changes. Additionally, he was an Advisory Board Member at Nubank from 2019 to 2022, contributing insights to the fintech landscape in Brazil.