Chris Cannon
About Chris Cannon
Chris Cannon is the Director of Lifecycle Marketing at Forge, with a diverse background in digital marketing and CRM. He has held various marketing roles at companies such as Ideel Inc, Investopedia, and Sotheby's, demonstrating adaptability across different business environments.
Current Role at Forge
Chris Cannon serves as the Director of Lifecycle Marketing at Forge, a position he has held since 2022. In this role, he focuses on developing and implementing strategies that enhance customer engagement and retention. His expertise in lifecycle marketing is pivotal in driving customer satisfaction and loyalty within the organization.
Previous Experience in Marketing
Prior to his current role, Chris Cannon held several significant marketing positions. He worked at Investopedia as Director of Marketing from 2019 to 2022, where he contributed to the company's marketing strategies. Before that, he was the Digital Marketing Director for Acquisition & Retention at Spafinder from 2013 to 2015. His experience spans various industries, including retail, SAAS, and legal.
Education and Qualifications
Chris Cannon earned a Bachelor of Arts degree in History from the University of North Carolina at Greensboro. He furthered his education by obtaining a Master of Business Administration (MBA) with a focus on General Management & Strategy from East Carolina University. His academic background supports his extensive career in marketing and business strategy.
Diverse Marketing Background
Chris Cannon has a diverse marketing background, having worked in both B2B and B2C contexts. His career includes roles at various companies, such as LegalZoom, where he was Marketing Manager for Acquisition & Retention from 2007 to 2010, and Sotheby's as a Digital Marketing & Analytics Consultant from 2016 to 2017. This breadth of experience has equipped him with a strong adaptability to different marketing environments.
Teaching Experience
In addition to his marketing career, Chris Cannon served as an Adjunct Business Instructor at Central Carolina Community College in 2023. His role involved teaching business concepts, further showcasing his commitment to sharing knowledge and expertise in the field of marketing and business.