Roanne Lee
About Roanne Lee
Roanne Lee serves as the Senior Vice President of Growth Marketing at Forge, where she has worked since 2021. With a strong background in online advertising and CRM, she has held various leadership roles in organizations like MightyHive and Media.Monks, delivering results for notable clients.
Work at Forge
Roanne Lee has been serving as the Senior Vice President of Growth Marketing at Forge since 2021. In this role, she oversees lead acquisition through various channels, including SEO, paid advertising, and social media. Her focus is on predictive data signals and return on ad spend analysis. Lee leads the strategy and execution for both acquisition and retention programs, emphasizing the integration of data, technology, and creativity to drive results.
Previous Experience in Marketing and CRM
Before joining Forge, Roanne Lee held several significant positions in the marketing and CRM sectors. She worked at Media.Monks as Head of CRM for two months in 2021, where she launched and led the global loyalty and CRM consulting practice. Prior to that, she was at MightyHive, serving as Head of CRM for one month and as Director of Account Operations from 2016 to 2018. Lee also held the position of Head of Business Development at MightyHive from 2018 to 2021.
Board Membership and Community Involvement
Roanne Lee served as a Board Member for Venture for America from 2017 to 2021. In this capacity, she contributed to the organization’s mission of fostering entrepreneurship and supporting recent graduates in launching their careers in startups. Additionally, she was involved with Venture for America as a Fellow from 2012 to 2014, gaining valuable experience in the startup ecosystem.
Educational Background
Roanne Lee studied at Georgetown University, where she earned a Bachelor of Science in Business Administration with a focus on Finance and International Business. She also attended Universitat Pompeu Fabra, achieving credentials from the ESCI School of Business. Her educational background supports her expertise in marketing and business strategy.
Expertise in Online Advertising
Roanne Lee has a strong background in online advertising, having worked with various platforms such as Google Ads, Facebook Ads, LinkedIn, Salesforce, HubSpot, and Adobe Marketing Cloud. Her expertise includes overseeing lead acquisition strategies and delivering results for high-profile clients, including Sprint, Facebook Oculus, the Olympics, St. Jude, and Google.