Sara Pedlar
About Sara Pedlar
Sara Pedlar is a Paid Media Manager at Forge in San Francisco, California, where she has worked since 2022. With a background in data analysis and growth marketing, she has previously held positions at ShopStyle, Inc. and Rakuten Rewards.
Work at Forge
Sara Pedlar has been serving as the Paid Media Manager at Forge since 2022. In this role, she focuses on enhancing growth through data-driven strategies in paid search and display marketing. Her work involves leveraging data analysis, testing, and optimization to meet and exceed company performance indicators. Based in San Francisco, California, she has contributed to the company's marketing efforts for two years.
Previous Experience in Marketing
Before joining Forge, Sara Pedlar worked at Rakuten Rewards as the Growth Marketing Manager for Referral from 2017 to 2022. In this position, she concentrated on acquisition and growth marketing, utilizing creative solutions to attract new customers and enhance brand awareness. Additionally, she gained experience as a Search Engine Marketing Intern at ShopStyle, Inc. from 2015 to 2017, where she developed foundational skills in digital marketing.
Education and Expertise
Sara Pedlar earned her Bachelor of Arts (B.A.) degree in Communication and Psychology from the University of California, Davis, completing her studies from 2013 to 2017. Her academic background provides her with a strong foundation in understanding consumer behavior, which complements her expertise in paid media management and growth marketing.
Specialization in Marketing Strategies
Sara specializes in leveraging data analysis, testing, and optimization to drive growth in paid search and display marketing. Her approach focuses on delivering innovative marketing strategies that align with company KPIs. She has a strong track record of implementing effective marketing solutions that contribute to the overall success of the organizations she has worked with.