Anders Nordblom
About Anders Nordblom
Anders Nordblom serves as the Associate Director of Marketing & Strategy at Formative, a position he has held since 2024. He has extensive experience in marketing and business strategy, particularly during his tenure at REI, where he held various roles over several years.
Current Role at Formative
Anders Nordblom serves as the Associate Director of Marketing & Strategy at Formative, a position he has held since 2024. In this role, he focuses on developing and implementing marketing strategies that align with the company's goals. His responsibilities include overseeing marketing initiatives, analyzing market trends, and collaborating with cross-functional teams to enhance the company's outreach and engagement.
Previous Experience at REI
Prior to his current role, Anders Nordblom worked at REI in various capacities. He served as a Senior Business Strategist for Membership Growth and Performance from 2023 to 2024. Before that, he held the position of Senior Business Strategist for Strategic Partnerships from 2022 to 2023. His earlier roles at REI included Marketing Specialist from 2015 to 2018, Program Manager for Marketing from 2018 to 2019, and Program Manager for Business Development from 2019 to 2022.
Education and Academic Background
Anders Nordblom holds a Master of Business Administration (MBA) from the UW Foster School of Business, which he completed from 2017 to 2020. He also earned a Bachelor of Arts degree in Environmental Science and Mathematics from Colby College, where he studied from 2006 to 2010. Additionally, he attended the School for International Training and Holderness School, contributing to his diverse educational background.
Early Career and Internships
Anders Nordblom began his career with various roles that provided foundational experience in different sectors. He worked as a Teaching Intern at Cate School from 2010 to 2011. He also served as a Naturalist at the Appalachian Mountain Club for three months in 2011. Furthermore, he was the Director of Digital Marketing and Programming at 5Point Film from 2013 to 2015, where he focused on enhancing the organization's digital presence.