Elizabeth Yanak
About Elizabeth Yanak
Elizabeth Yanak is an Associate Manager of Brand Strategy with expertise in brand management, content strategy, and storytelling. She has held various roles at Formative and has experience in public relations and marketing.
Current Role at Formative
Elizabeth Yanak serves as the Associate Manager of Brand Strategy at Formative, a position she has held since 2021. In this role, she is responsible for handling executive communications and brand strategy, specifically for VP to C-level clients in the technology and philanthropy sectors. Her diverse skill set in brand management, content strategy, and storytelling supports her effectiveness in this position.
Previous Experience at Formative
Elizabeth Yanak has held multiple positions at Formative prior to her current role. She worked as an Associate Strategist from 2016 to 2017 and then as a Strategist from 2017 to 2018. She later served as a Senior Content Strategist from 2019 to 2020. Her tenure at Formative spans several years, allowing her to develop a deep understanding of the company's brand and strategic objectives.
Internship Experience
Before her roles at Formative, Elizabeth gained valuable experience through internships. She worked as a Public Relations Intern at Western Washington University in 2015 for three months within the Office of University Communications and Marketing. Additionally, she was a Marketing and Business Development Intern at Artefact from 2015 to 2016 for five months. These internships contributed to her foundational skills in communications and marketing.
Educational Background
Elizabeth Yanak studied at Western Washington University, where she earned a Bachelor of Arts (B.A.) in Marketing from 2013 to 2015. She furthered her education at the School of Visual Concepts, achieving a certification in Copywriting in 2017. This educational background equips her with the knowledge and skills necessary for her roles in brand strategy and content development.
Professional Skills and Interests
Elizabeth Yanak possesses a diverse skill set that includes brand management, content strategy, and storytelling. Her interest in storytelling is reflected in her self-proclaimed status as a superfan of Nora Ephron, indicating a strong passion for narrative crafting. This combination of skills and interests enhances her effectiveness in brand strategy and executive communications.