Jaclyn Ruckle
About Jaclyn Ruckle
Jaclyn Ruckle is a Senior Vice President at Formative, with a strong background in public relations and communications. She has held various leadership roles in marketing and strategy, including significant positions at REI and JayRay, and has contributed to award-winning campaigns promoting outdoor activities and gender equality.
Current Role at Formative
Jaclyn Ruckle serves as the Senior Vice President at Formative, a position she has held since 2022. In this role, she leads various initiatives and strategies to enhance the company's offerings and market presence. Her extensive experience in marketing and strategy allows her to drive impactful projects that align with Formative's goals.
Previous Experience at REI
Jaclyn Ruckle worked at REI for a total of six years, holding multiple positions. From 2013 to 2016, she was the Digital Engagement Program Manager, followed by her role as Manager of Social Media from 2016 to 2019. During her tenure, she played a significant role in the development and execution of the #OptOutside campaign, which received multiple awards for its innovative approach.
Background in Public Relations and Communications
Jaclyn Ruckle possesses a strong background in public relations and communications. Her experience includes working at Weber Shandwick, where she served as an Account Coordinator and later as Group Manager. This foundation has equipped her with skills in problem-solving and team leadership, which she applies in her current and previous roles.
Education and Qualifications
Jaclyn Ruckle studied at Western Washington University, where she earned a degree in Journalism/Public Relations from 2000 to 2004. This educational background has provided her with the necessary skills and knowledge to excel in her career in marketing and communications.
Leadership in Marketing and Strategy
Throughout her career, Jaclyn Ruckle has demonstrated extensive experience in leading marketing and strategy teams. She has held various leadership roles, including Senior Director of Marketing & Strategy and Vice President of Marketing & Strategy at Formative. Her focus has been on creating impactful work that resonates with audiences and drives results.