Jonathan Rosoff
About Jonathan Rosoff
Jonathan Rosoff is the Founder and Chief Executive Officer of Formative, where he combines his expertise in digital marketing and social impact strategies. He has a diverse background in leadership roles across various organizations, including significant positions at Circles, Digitas, and Avenue A | Razorfish.
Current Role at Formative
Jonathan Rosoff serves as the Founder and Chief Executive Officer of Formative, a position he has held since 2013. In this role, he leverages his expertise in program measurement and analysis to drive the company's initiatives. Rosoff combines his background in digital marketing with social impact strategies, focusing on addressing global health and development issues. His leadership style is characterized by a creative and engaging work environment, influenced by his unique talent for singing.
Previous Experience in Leadership Roles
Before founding Formative, Jonathan Rosoff held several leadership positions. He worked at Avenue A | Razorfish as the Senior Vice President and Global Microsoft Client Partner from 2006 to 2010. Prior to that, he served as the Executive Director of Planning and Analysis at Circles for ten months in 2004 to 2005. He also spent six years at Digitas Strategy & Analysis as Vice President and Director from 1998 to 2004. His experience spans various sectors, enhancing his strategic insight.
Educational Background
Jonathan Rosoff studied at Cornell University, where he earned a Bachelor of Arts in Economics, graduating with Phi Beta Kappa honors from 1988 to 1991. He furthered his education at Columbia Business School, obtaining an MBA in Marketing from 1993 to 1995. His academic background provides a strong foundation for his professional endeavors in leadership and strategy.
Board Membership at Seattle Opera
Since 2009, Jonathan Rosoff has served as a Board Trustee and Executive Committee Member at Seattle Opera. His involvement in this organization reflects his commitment to the arts and community engagement in the Greater Seattle Area. This role complements his professional focus, allowing him to integrate his leadership skills within a cultural context.
Early Career and Research Experience
Jonathan Rosoff began his career as a Research Associate at Economists Incorporated from 1991 to 1993. He later worked at JP Morgan as an Associate from 1995 to 1998. These early roles contributed to his analytical skills and understanding of economic principles, which he applies in his current leadership position.