Mark Doyle
About Mark Doyle
Mark Doyle is the Chief Marketing Officer at Formative, where he has worked since 2016. He has over 20 years of experience in marketing, having held positions at companies such as Razorfish, Motorola, and Intel, and has collaborated with major global brands.
Current Role at Formative
Mark Doyle serves as the Chief Marketing Officer (CMO) at Formative, a position he has held since 2016. In this role, he is responsible for overseeing the company's marketing strategies and initiatives. His leadership contributes to Formative's growth and brand presence in the educational technology sector. Based in the Greater Seattle Area, Doyle's work focuses on aligning marketing efforts with the company's mission and goals.
Previous Experience at Razorfish
Prior to his current role, Mark Doyle worked at Razorfish as the Director of Strategy from 2003 to 2005. During his two years at Razorfish, he played a key role in developing strategic marketing initiatives for various clients. This experience allowed him to refine his skills in digital marketing and brand strategy within a fast-paced agency environment.
Experience at Motorola and Intel
Mark Doyle began his career as a Senior Marketing Analyst at Motorola, where he worked from 2001 to 2002. Following this role, he spent a decade at Intel from 2006 to 2016, focusing on marketing and business development in software and mobile partnerships. His time at Intel involved managing projects in emerging markets and channel marketing, further enhancing his expertise in international marketing.
Educational Background
Mark Doyle holds a Bachelor of Arts degree in Advertising from Brigham Young University, where he studied from 1991 to 1997. He also earned a Master of Business Administration (MBA) in Marketing from the Texas McCombs School of Business, completing his studies from 1999 to 2001. This educational foundation has equipped him with the skills necessary for a successful career in marketing.
International Marketing Expertise
Mark Doyle possesses extensive international marketing experience, having worked on projects in Latin America, Europe, and Asia Pacific. His global perspective is complemented by his collaborations with major brands such as Microsoft, Nike, HP, and IBM. Doyle's marketing strategies often emphasize social impact and corporate social responsibility, reflecting his commitment to ethical marketing practices.