Teresa Lane Matson
About Teresa Lane Matson
Teresa Lane Matson is an Associate Manager of Marketing and Strategy at Formative, where she has worked since 2020. She holds a Certificate in Digital Marketing Analytics from the University of Washington and has extensive experience in marketing, strategy, and communications across various organizations.
Current Role at Formative
Teresa Lane Matson serves as the Associate Manager of Marketing and Strategy at Formative, a position she has held since 2020. In this role, she leads account strategy and execution for global health accounts. Matson is responsible for managing content creation and editorial calendars for top executives at Fortune 500 technology companies. She develops weekly and monthly social performance reports and conducts data audits to identify growth opportunities across social platforms.
Previous Experience at Formative
Before her current role, Teresa Matson worked at Formative as a Senior Strategist from 2019 to 2020. In this capacity, she contributed to the development and execution of marketing strategies, focusing on enhancing the company's outreach and engagement efforts. Her experience at Formative has equipped her with insights into the marketing landscape, particularly within the health sector.
Educational Background
Teresa Matson studied at the University of Washington, where she earned a Certificate in Digital Marketing Analytics from 2017 to 2018. She also holds a Bachelor of Arts degree in Strategic Communication with a minor in Criminal Justice from Washington State University. This educational background has provided her with a strong foundation in communication strategies and analytical skills relevant to marketing.
Professional History
Teresa Matson has a diverse professional background in marketing and communications. She began her career as a Community Relations Intern at Pullman Regional Hospital in 2014. She then worked as a Public Relations and Writing Assistant at Washington State University Administrative Services from 2014 to 2015. Matson gained experience in the marketing field as a Marketing and Communications Intern at The Polyclinic in 2015, followed by various roles at Edelman, including Assistant Account Executive and Account Executive from 2016 to 2019.
Skills and Responsibilities
In her current role, Teresa Matson develops and manages content strategies that align with the goals of Fortune 500 technology companies. She is skilled in analyzing social media performance and identifying growth opportunities through data audits. Her responsibilities also include leading account strategy for global health initiatives, showcasing her expertise in both marketing and strategic communication.