Jim Liaw
About Jim Liaw
Jim Liaw is a Board Member and Co-Founder of Formula DRIFT, where he has worked since 2021. He has a background in Asian American Studies from UCLA and has played a key role in promoting drifting as a global motorsport.
Work at Formula DRIFT
Jim Liaw serves as a Board Member and Co-Founder at Formula DRIFT, a position he has held since 2021. His involvement with the organization dates back to its inception, where he previously worked as President and Co-Founder from 2003 to 2021. During his tenure, he played a key role in introducing the sport of drifting from Japan to a global audience. Liaw has focused on adapting the organization to new technologies, particularly in marketing and digital media, to engage younger audiences.
Education and Expertise
Jim Liaw earned a Bachelor of Arts degree in Asian American Studies from the University of California, Los Angeles, where he studied from 1993 to 1997. His educational background has informed his professional endeavors, particularly in cultivating relationships in Asia to expand the reach of motorsports. He also attended Diamond Bar High School from 1989 to 1993, where he began developing his interests in motorsports.
Background
Liaw has a diverse background in the motorsports industry, having co-founded Formula DRIFT and serving in various capacities over nearly two decades. He has also worked as General Manager at Performance Racing Industry since 2021. Additionally, he has been an Advisory Board Member at Pioneer Industries, Inc. since 2015, contributing his expertise to the organization.
Achievements
Jim Liaw has been instrumental in several key developments within the motorsports community. He played a significant role in the creation of the first sport compact drag racing championships with the Import Drag Racing Circuit. Liaw has also collaborated with Vision Entertainment to develop motorsport content, further enhancing the visibility and reach of motorsports.