Julie Bétourné
About Julie Bétourné
Julie Bétourné is the Responsable Marketing Lead Generation at Forterro, where she specializes in lead generation and inbound marketing. She has extensive experience in marketing roles across various companies, demonstrating strong leadership and expertise in digital marketing tools.
Current Role at Forterro
Julie Bétourné serves as the Responsable Marketing Lead Generation at Forterro, a position she has held since 2020. In this role, she oversees marketing initiatives for multiple brands including Clipper, Helios, Proconcept, Silog, and Sylob. Her responsibilities include developing lead generation strategies and implementing inbound marketing techniques to enhance business growth. Bétourné's expertise in social media strategies further supports the company's marketing objectives.
Professional Experience
Bétourné has a diverse professional background in marketing and communication. She worked at Sage France as Responsable Marketing et Communication from 2005 to 2013, where she managed marketing strategies in the Toulouse region. Following this, she held the position of Responsable Marketing & Communication at Akanea Développement from 2013 to 2019. Before joining Forterro, she was Directrice Marketing & Communication at WiSEED for a brief period in 2019-2020. Earlier roles include Support Marketing Produits at C2G INFORMATIQUE and Assistante Import at Groupe Ballande.
Education and Expertise
Julie Bétourné holds a Master's degree in marketing and international commerce from KEDGE Business School, which she obtained from 1994 to 1997. Prior to this, she completed a Classe Préparatoire HEC at Lycée Ozenne in Toulouse. She also achieved a Baccalauréat Série C at Lycée Pierre de Fermat in 1992. Bétourné possesses skills in SEO and SEA, and is proficient in various marketing tools including Hubspot, HootSuite, Google Analytics, and Adobe Suite.
Language Proficiency
Bétourné is fluent in both English and Spanish, which allows her to communicate effectively in international markets. This language proficiency enhances her ability to engage with diverse audiences and contributes to her effectiveness in global marketing strategies.
Leadership and Management Skills
Julie Bétourné has demonstrated strong leadership capabilities through her experience in hierarchical and transversal management. Her roles have required effective team coordination and the ability to lead marketing initiatives across various organizations. She specializes in lead generation and has a solid background in event management and press relations, which contribute to her overall effectiveness in marketing and communication.