Magdalena Duda
About Magdalena Duda
Magdalena Duda serves as the VP of Marketing for Central Europe, overseeing marketing activities for brands such as Abas, Myfactory, Proffix, and BPSC. With 15 years of experience in international B2B marketing, she emphasizes digital strategies and has held various leadership roles in prominent companies.
Work at Forterro
Magdalena Duda serves as the VP of Marketing for Central Europe at Forterro, a position she has held since 2022. In this role, she oversees marketing activities across multiple brands, including Abas, Myfactory, Proffix, and BPSC. Her responsibilities include developing and implementing marketing strategies that align with the company's goals in the Central European market. Duda's experience in international B2B marketing supports her efforts to drive brand awareness and engagement.
Previous Experience in Marketing
Before joining Forterro, Magdalena Duda worked at ABBYY as the Director of Demand Generation Europe from 2019 to 2022. In this role, she focused on generating demand and enhancing the company's marketing efforts across Europe. Prior to that, she served as the Marketing Director for the DACH region at Comarch AG for ten years, from 2009 to 2019, where she managed marketing initiatives in Munich, Germany. Her extensive background in marketing includes a brief tenure as Director of Global Demand Generation at ABBYY in early 2022.
Education and Expertise
Magdalena Duda has a strong educational background in marketing and communication. She studied at Jagiellonian University, where she earned a Master's degree in Media and Communication from 2003 to 2005. She furthered her studies at SGH Warsaw School of Economics, completing Postgraduate Studies in E-Marketing from 2008 to 2009. Duda also attended London Business School, where she completed a course in SEO, Social Media, and Digital Marketing from 2021 to 2022. This diverse education supports her expertise in digital strategies and international B2B marketing.
Professional Skills and Adaptability
With 15 years of experience in international B2B marketing, Magdalena Duda emphasizes digital strategies in her work. She demonstrates a strong focus on driving innovation through creative marketing approaches. Duda's comfort with change indicates her adaptability in dynamic marketing environments, allowing her to respond effectively to market trends and shifts. Her ability to navigate various marketing challenges has contributed to her success in multiple leadership roles.