Reena Nijhar
About Reena Nijhar
Reena Nijhar serves as the VP of Marketing for Northern Europe at Forterro, bringing over 20 years of strategic IT marketing experience. She has held various senior marketing roles at notable companies including Siteimprove, Veracode, and CA Technologies, demonstrating expertise in demand generation and integrated marketing strategies.
Current Role at Forterro
Reena Nijhar serves as the Vice President of Marketing for Northern Europe at Forterro. She has held this position since 2023, focusing on developing and executing marketing strategies that align with the company's objectives in the region. Her role involves overseeing marketing initiatives and ensuring they meet the needs of the sales team to enhance overall impact.
Previous Experience in Marketing
Reena Nijhar has over 20 years of experience in IT marketing, having held various strategic roles. Prior to her current position, she worked at CybelAngel as Director of Global Demand Generation from 2020 to 2022. She also served as Head of Marketing for EMEA at Synopsys Inc from 2018 to 2019, and as Director of EMEA Marketing at Veracode from 2019 to 2020. Her earlier roles include Senior Director of Global Field Marketing at Siteimprove and multiple positions at CA Technologies.
Educational Background
Reena Nijhar completed her BA (Hons) in Business Studies and Marketing at The University of Salford from 1998 to 2002. She also attended East Berkshire College from 1996 to 1998, where she achieved A-Levels in Business Studies, English Language/Literature, Law, and Accounts. Her foundational education was at Upton Grammar School from 1990 to 1996.
Marketing Expertise and Skills
Reena Nijhar specializes in integrated marketing and multi-channel marketing strategies. She is known for her ability to build marketing campaigns that align with the needs of sales teams, maximizing their impact. Her expertise extends to marketing automation tools such as SalesForce.com, Eloqua, and Marketo. She possesses strong leadership skills, particularly in managing and coaching Growth Marketing and Sales Development Representative (SDR) teams.
Project Management and Leadership
Reena Nijhar has a proven track record of managing multiple, simultaneous projects while delivering results on time and on budget. She is skilled in cross-functional collaboration and breaking down silos within organizations, which enhances communication and efficiency across teams. Her leadership experience encompasses various marketing roles, where she has successfully guided teams to achieve strategic objectives.