Areeb Irshad
About Areeb Irshad
Areeb Irshad is a Communications Specialist based in New Delhi, India, currently working at Fortify Health. He has a diverse background in content creation, social media strategy, and education, with experience at various organizations including Graphy, FSSAI, and Food Future Foundation.
Work at Fortify
Areeb Irshad has been employed at Fortify Health as a Communications Specialist since 2023. This role is based in New Delhi, India, and is conducted remotely. In this position, he is responsible for developing and executing communication strategies that enhance the organization's outreach and engagement with stakeholders.
Previous Experience in Communications
Before joining Fortify Health, Areeb Irshad worked at Graphy as a Content Creator for three months in 2021. He was recognized as one of the Top 50 creators in India at Graphy Select, under the mentorship of notable influencers. Additionally, he served as a Program Executive at Food Future Foundation from 2022 to 2023, where he conceptualized and implemented a content strategy.
Education and Expertise
Areeb Irshad holds an Integrated Dual Degree (B.Tech. + M.Tech) in Food Processing and Technology from Gautam Buddha University, where he studied from 2014 to 2019. He is also pursuing a certification in Career Guidance and Coaching from the International Certified Career Coach, which he began in 2021.
Achievements in Social Media Strategy
Areeb Irshad has demonstrated significant expertise in social media strategy. He orchestrated a YouTube strategy for the Food Safety and Standards Authority of India (FSSAI), resulting in a 333.33% increase in subscribers. He also directed a LinkedIn content strategy for Envirocare Labs, achieving a 947.5% increase in page views and a 972.7% rise in unique visitors organically within a year.
Teaching and Mentorship Roles
Areeb Irshad has experience in education, having worked as a Guest Lecturer at Gautam Buddha University from 2020 to 2021. He has also empowered employees at FSSAI and Food Future Foundation with training in smartphone video production and social media content creation. Additionally, he has guided college students in building their personal brands through content creation.