Rob Mc Keel
About Rob Mc Keel
Rob McKeel serves as the Chief Executive Officer of FORTNA, a position he has held since 2020. He has extensive experience in leadership roles at GE, where he focused on technology-driven business transformations across various sectors.
Work at Fortna
Rob Mc Keel has served as the Chief Executive Officer of Fortna since 2020. In this role, he leads the company in the Atlanta Metropolitan Area, focusing on driving business progress and transformation through technology integration. His leadership emphasizes the importance of technology acumen in enhancing operational efficiency and delivering value to clients.
Previous Experience at GE
Prior to his current role, Rob Mc Keel held various senior positions at General Electric (GE) from 1993 to 2020. He served as Vice President, President, and CEO across multiple divisions, including GE Automation and Controls, GE Power Marketing & Strategy, and GE Transportation. His tenure at GE included significant roles in product development, energy connections, and intelligent transportation solutions, showcasing his versatility across different sectors.
Education and Expertise
Rob Mc Keel holds a Master of Computer Science (MCS) from the University of Virginia, an MBA in Marketing and Finance from James Madison University, and a Bachelor of Science in Electrical Engineering (BSEE) from North Carolina State University. His educational background supports his strong focus on technology and business transformation, equipping him with the skills necessary to lead complex initiatives.
Achievements and Recognition
Rob Mc Keel is recognized for his ability to deliver exceptional results and drive complex transformations in technology-oriented businesses. He successfully led the transition of a private equity-owned business, achieving a successful transaction ahead of schedule. In 2023, he was named a Pro to Know by Supply & Demand Chain Executive Magazine, highlighting his influence and contributions to the industry.
Leadership Philosophy
Rob Mc Keel's leadership philosophy centers on leveraging technology to drive business progress. He has demonstrated expertise in leading businesses across various industries and business models, focusing on innovation and efficiency. His approach emphasizes the integration of technology into business strategies to enhance performance and achieve organizational goals.