Daisy Li
About Daisy Li
Daisy Li serves as the Head of Trade Management Asia at Forto, where she has worked since 2021. With over two decades of experience in the freight forwarding industry, she specializes in ocean freight procurement and data-driven logistics solutions.
Work at Forto
Daisy Li has been serving as the Head of Trade Management Asia at Forto since 2021. In this role, she oversees trade management operations in the Asia region, focusing on optimizing logistics processes and enhancing service delivery. Her position involves leveraging her extensive experience in ocean freight procurement to drive efficiency and improve relationships with service providers.
Previous Experience in Freight Forwarding
Before joining Forto, Daisy Li held several key positions in the freight forwarding industry. She worked as the Director of Ocean Freight Procurement at World Net Logistics (Pty) Ltd for eight months in 2019-2020. Prior to that, she spent ten years at Panalpina China Ltd. as the Country Ocean Freight Procurement Manager for South China. Her career also includes roles at Expeditors and Ligentia, where she developed her expertise in ocean freight procurement.
Education and Expertise
Daisy Li holds a Bachelor’s Degree in Business Administration and Management from Golden Gate University, which she completed from 1993 to 1996. She furthered her education by obtaining a Master’s Degree in Global Supply Chain Management from The Hong Kong Polytechnic University between 2011 and 2014. Her academic background complements her over two decades of experience in the freight forwarding industry, particularly in ocean freight procurement and logistics technology solutions.
Industry Relationships and Negotiation Skills
Daisy Li has developed strong relationships with ocean carriers throughout her career, which has enhanced her negotiation capabilities and service offerings. Her ability to foster partnerships within the industry has contributed to her success in managing trade operations and optimizing logistics solutions.
Comprehensive Market Understanding
Daisy Li possesses a comprehensive understanding of the market situation in the Asia Pacific region, particularly in ocean freight. Her extensive experience in various roles within the industry has equipped her with insights into market dynamics, enabling her to effectively navigate challenges and identify opportunities in trade management.