Fatima Barbero
About Fatima Barbero
Fatima Barbero is an Events Marketing Manager currently employed at Forto in Madrid, Spain. She has extensive experience in event management and marketing, having previously worked at Amadeus in various roles for several years.
Work at Forto
Fatima Barbero has been serving as the Events Marketing Manager at Forto since 2022. In this role, she is responsible for planning and executing marketing events that enhance the company's visibility and engagement within the logistics sector. Her position involves coordinating with various stakeholders to ensure successful event outcomes and aligning marketing strategies with the company's objectives.
Previous Experience at Amadeus
Prior to her current role, Fatima Barbero worked at Amadeus for several years in various capacities. From 2015 to 2018, she was involved in Hotel Distribution Marketing, focusing on strategies to optimize hotel partnerships. She then transitioned to Customer Insights & Experience in Airlines Strategy from 2018 to 2019, where she analyzed customer data to improve service delivery. Her final position at Amadeus was in Event Management within Airlines Strategy & Marketing from 2019 to 2022.
Educational Background
Fatima Barbero holds a double major in Journalism and Mass Communications-Film from the University of Northern Colorado. Additionally, she studied Communications at Universidad Carlos III de Madrid, achieving a double major in Journalism and Film Studies-Mass Communications. She further enhanced her expertise by studying Marketing Research and Customer Behavior at IE Business School.
Early Career Experience
Fatima Barbero began her professional career at MAPFRE ASISTENCIA, where she worked as an Internal Communication/Marketing executive from 2014 to 2015. She also gained experience as a Designer and Videographer at the University of Northern Colorado from 2013 to 2014. These roles contributed to her foundational skills in communication and marketing.