Ruud Leijten
About Ruud Leijten
Ruud Leijten is a seasoned professional in growth operations, currently serving as Owner/Consultant at LeadSpot and as a Growth Operations specialist at Forto. With extensive experience in marketing and sales operations across various tech companies, he specializes in Total Addressable Markets analysis and operational improvements.
Work at Forto
Ruud Leijten has been working at Forto in the role of Growth Operations since 2021. In this position, he focuses on strategies to enhance growth and operational efficiency within the company. His expertise in Total Addressable Markets (TAM) analysis and account scoring contributes to the development of effective forecasting models that support Forto's growth objectives.
Current Role at LeadSpot
Since 2009, Ruud Leijten has served as the Owner and Consultant at LeadSpot. Over the past 15 years, he has provided consulting services to various clients, particularly in the tech SaaS sector. His work involves advising on scaling strategies and operational improvements, leveraging his extensive experience in marketing and sales operations.
Professional Experience in Revenue Operations
In addition to his role at Forto, Ruud Leijten has been working at Spendesk as Revenue Operations since 2024. His responsibilities include optimizing revenue processes and enhancing operational efficiencies. His previous experience in similar roles at companies like Optimizely and CleverTap has equipped him with the skills necessary for this position.
Education and Expertise
Ruud Leijten holds a Master of Science degree in Marketing from Vrije Universiteit Amsterdam (VU Amsterdam). His academic background, combined with his extensive professional experience, positions him as an expert in marketing and sales operations. He specializes in Total Addressable Markets (TAM) analysis, which is crucial for developing effective business strategies.
Background in Marketing and Sales Operations
Ruud Leijten has a diverse background in marketing and sales operations, having held various roles in notable companies. His experience includes positions such as Head of Growth and Sales Marketing at ResearchGate and Head of Marketing Operations EMEA at Dropbox. He has transitioned into leadership roles and returned to consulting, focusing on operational improvements for tech SaaS businesses.