Alejandro Ferreyros
About Alejandro Ferreyros
Alejandro Ferreyros is a Marketing Design Manager at Fortra, where he leads the creation of a marketing design system. He previously founded and served as Creative Director at Fierarchy and has held various roles in design and management across different companies in South Carolina.
Current Role at Fortra
Alejandro Ferreyros serves as the Marketing Design Manager at Fortra, a position he has held since 2022. In this role, he leads the development of a comprehensive marketing design system, ensuring its implementation and maintenance across various teams. His responsibilities include collaborating with different departments to align design efforts with organizational goals.
Previous Experience at Fierarchy
Prior to his role at Fortra, Alejandro Ferreyros was the Founder and Creative Director at Fierarchy from 2013 to 2020. Based in Charleston, South Carolina, he directed creative initiatives and developed strategies that emphasized design thinking and operations. His leadership contributed to the alignment of design practices with business objectives during his tenure.
Experience at PhishLabs
From 2020 to 2022, Alejandro worked as the Web/Creative Lead at PhishLabs in Charleston, South Carolina. In this position, he focused on creative direction and web design, contributing to the company's visual identity and online presence.
Role at Sealand Adventure Sports
Alejandro Ferreyros served as the General Manager at Sealand Adventure Sports from 2013 to 2016 in Sullivan's Island, South Carolina. His management role involved overseeing operations and ensuring the effective delivery of services within the adventure sports sector.
Advocacy for Design Thinking
Alejandro advocates for design thinking and design operations as essential components for aligning with business goals. His approach emphasizes the importance of integrating design strategies into overall business planning to enhance organizational effectiveness.