Florencia Puñal
About Florencia Puñal
Florencia Puñal serves as the Director of Marketing for Latin America and Southern Europe at Fortra, a position she has held since 2019. With extensive experience in marketing across various companies, she has promoted over nine brands in her current role and leads a team of Inside Sales professionals.
Work at Fortra
Florencia Puñal has been serving as Directora de Marketing para Latinoamérica y Sur de Europa at Fortra since 2019. In this role, she is responsible for promoting over nine brands across Latin America and Southern Europe, including Spain, France, and Italy. She organizes proprietary events and exhibitions and coordinates digital campaigns and webinars. Additionally, she provides support to Business Partners and leads a team of Inside Sales professionals.
Previous Marketing Roles
Prior to her current position, Florencia Puñal held various marketing roles at Tango/04 Computing Group. She served as Gerente Regional de Marketing - America from 2008 to 2012 and later as Gerente de Marketing from 2014 to 2015. Between these roles, she worked as Lead Management Manager for one year. She also worked at helpsystems as Gerente de Marketing para Latinoamérica y España from 2015 to 2019, where she further developed her expertise in regional marketing strategies.
Education and Expertise
Florencia Puñal studied at Universidad de Buenos Aires (UBA), where she earned a Licenciatura en Administración from 2013 to 2020. She also studied Diseño Gráfico at Da Vinci Escuela de Arte Multimedial, achieving her degree from 2008 to 2011. Additionally, she pursued a Licenciatura en Ciencias Químicas at UBA from 2006 to 2007 and completed her Bachiller especializado en Ciencias Exactas, Tecnología y Diseño at Colegio Nacional de Buenos Aires from 2000 to 2005.
Early Career Experience
Florencia Puñal began her career as a Consultora Junior at PC-Net from 2004 to 2007. She then transitioned to Barcelona/04, where she held multiple positions, including Marketing Specialist and Gerente Regional de Marketing - America. Her early experiences laid the foundation for her extensive career in marketing, particularly in the technology sector.
Collaboration and Team Leadership
In her current role, Florencia Puñal enjoys collaborating with colleagues, clients, and partners from various regions. She leads a team of Inside Sales professionals, emphasizing teamwork and effective communication. Her ability to coordinate efforts across different markets enhances her contributions to the marketing strategies at Fortra.