Gerard Shallo
About Gerard Shallo
Gerard Shallo serves as the Head of Marketing at Fortra, where he has implemented targeted paid campaigns and revamped the SEM program. He has extensive experience in marketing leadership roles across various companies, including SNA Displays and Spok.
Work at Fortra
Gerard Shallo serves as the Head of Marketing at Fortra, a position he has held since 2023. Based in Brooklyn, New York, he has implemented targeted paid campaigns and revitalized the search engine marketing (SEM) program despite facing challenges such as a decrease in team headcount and a reduction in the marketing budget. His role involves translating complex technical and workflow concepts into accessible language and visuals, enhancing communication within the organization.
Previous Experience in Marketing
Prior to his current role at Fortra, Gerard Shallo was the Vice President of Global Marketing at SNA Displays from 2021 to 2023. He also held the position of Senior Director of Marketing at SNA Displays from 2019 to 2021. His experience includes working at Spok, where he served as Director of Product Marketing from 2013 to 2017 and as Director of Sales Enablement for one year in 2017. He began his tenure at Spok as a Product Manager from 2007 to 2013.
Education and Expertise
Gerard Shallo earned a Bachelor of Science degree in Economics from the University at Albany. His educational background supports his expertise in marketing, particularly in articulating complex concepts clearly. He has established account-based marketing (ABM) initiatives that significantly contributed to marketing-initiated revenue, accounting for 48% of the division's new annualized license earnings (ALE) for 2023.
Public Speaking and Contributions
Gerard Shallo is frequently called upon to deliver public speaking engagements and virtual presentations for global audiences. He actively contributes to the corporate blog and various marketing and sales materials, showcasing his commitment to sharing knowledge and insights within the industry.