Kara Zenk
About Kara Zenk
Kara Zenk is the Director of Web Marketing at Fortra, where she oversees a team of web developers and SEO experts. With a strong background in digital strategy and creative services, she has held various marketing roles at notable companies including IBM and Kenexa.
Current Role as Director of Web Marketing
Kara Zenk currently serves as the Director of Web Marketing at Fortra, a position she has held since 2022. In this role, she oversees a team of web developers and SEO experts, focusing on the support and growth of multiple lead-generating websites. Her responsibilities include developing and implementing digital marketing strategies that enhance online presence and drive customer engagement.
Previous Experience at Fortra
Before her current role, Kara Zenk worked at Fortra as a Senior Marketing Manager from 2018 to 2022. During her tenure, she contributed to various marketing initiatives and campaigns. She also held the position of Marketing Campaign Manager for one year, from 2017 to 2018, where she focused on executing marketing campaigns to promote the company's services.
Professional Background at IBM
Kara Zenk has extensive experience with IBM Global Business Services, where she worked from 2011 to 2017. She served as the Creative Services Team Lead from 2011 to 2015, managing creative projects and teams. Following this, she held the position of Digital Strategist Manager for IBM RPO Employment Branding from 2015 to 2017, where she developed digital strategies to enhance brand visibility.
Educational Background
Kara Zenk studied at Minnesota State University, Mankato, where she earned a Bachelor of Science in Business Management from 2003 to 2007. She also attended the Minneapolis College of Art and Design, achieving a Graphic Design certification from 2013 to 2015. This educational background supports her expertise in marketing and digital strategy.
Experience in Hybrid Work Environments
Kara Zenk has experience in hybrid work environments, effectively balancing in-office and remote work. This adaptability has allowed her to lead teams and manage projects efficiently, contributing to her success in various marketing roles throughout her career.