Katie Thompson
About Katie Thompson
Katie Thompson is a Marketing Campaign Lead at Fortra, where she has worked since 2022. She has extensive experience in marketing roles across various companies, including The Post and Courier and Southern Crown Partners.
Work at Fortra
Katie Thompson has been serving as the Marketing Campaign Lead at Fortra since 2022. In this role, she is responsible for creating and managing product release campaigns. She coordinates and manages digital marketing programs specifically for Fortra's Robotic Process Automation (RPA) product, Automate, and the Workload Automation (WLA) product, JAMS. Additionally, she collaborates with the sales team to gather feedback on marketing campaigns and reports on their results. Her work involves evaluating marketing campaigns across web, email, and social channels to improve outcomes and enhance customer reviews on various platforms.
Previous Experience
Before joining Fortra, Katie Thompson held various marketing roles in different organizations. She worked at Southern Crown Partners as a Consumer Marketing Manager from 2018 to 2022. Prior to that, she was a Promotions and Affiliate Marketing Specialist at The Post and Courier from 2016 to 2018. She also served as a Media Pay Per Click Associate at QuinStreet from 2015 to 2016 and as a Marketing Specialist at Arcadia Publishing from 2014 to 2015. Her early career included internships at SS&C Technologies and March of Dimes, as well as a role as Project Coordinator at Charleston Digital Corridor.
Education and Expertise
Katie Thompson studied at High Point University, where she earned a Bachelor of Arts (B.A.) in Human Relations from 2009 to 2013. She also attended The Ethel Walker School for her undergraduate studies from 2003 to 2009. In 2012, she studied Italian Language and Literature at Istituto Lorenzo de' Medici for 11 months. Her educational background provides her with a solid foundation in communication and marketing strategies, which she applies in her professional roles.
Background
Katie Thompson began her career in marketing with various internships, including a role as a Marketing & Sales Intern at Genuity Concepts in 2013. She also interned at SS&C Technologies in both Investor Servicing and Human Resources. Her experience spans several years in the Charleston, South Carolina area, where she has developed expertise in promotions, affiliate marketing, and digital marketing strategies. This diverse background has equipped her with the skills necessary to lead marketing initiatives effectively.