Lacey Weber
About Lacey Weber
Lacey Weber is an Account Based Marketer with extensive experience in marketing operations and account management. She has worked at various companies, including Fortra and Phase 3 Marketing and Communications, and has a strong educational background in Marketing and Entrepreneurship from Minnesota State University, Mankato.
Current Role at Fortra
Lacey Weber currently serves as an Account Based Marketer at Fortra, a position she has held since 2022. In this role, she leads the strategy for the Account Based Marketing (ABM) program, collaborating with over ten brand marketing and sales teams to create new omnichannel campaigns. Weber plays a significant role on the newly developed Cross-Sell team, where she gains exposure to a comprehensive tech stack that includes LinkedIn, Email, RollWorks, HubSpot Sales, D365, and Salesforce.
Previous Experience in Marketing
Before her current role, Lacey Weber worked at Fortra as the Marketing Operations Lead from 2021 to 2022. She also held positions at Phase 3 Marketing and Communications as an Account Executive for six months in Nashville, TN, and at WebbMason Marketing as an Account Manager for three months in Franklin, TN. Additionally, she worked as a Marketing Specialist at WebbMason Marketing from 2017 to 2019, contributing to various marketing initiatives.
Leadership and Training
Lacey Weber has educated over 300 team members on Account Based Marketing, demonstrating her expertise in the field. She has also trained two dotted-line reports, showcasing her leadership skills and commitment to developing others in the marketing domain. Her ability to manage multiple platforms, including Drift and various ABM tools, further highlights her proficiency in marketing operations.
Educational Background
Lacey Weber studied at Minnesota State University, Mankato, where she earned a Bachelor's degree in Marketing from 2012 to 2017. She also studied Entrepreneurship & Innovation at the same institution, achieving another Bachelor's degree from 2015 to 2017. This educational background has provided her with a solid foundation in both marketing principles and entrepreneurial strategies.
Significant Contributions
In 2023, Lacey Weber significantly improved sales adoption through her outbound ABM efforts, resulting in a direct pipeline contribution of over $700K. Her ability to manage multiple platforms, including 16+ G2 profiles and three ABM platforms such as 6sense and Demandbase, underscores her effectiveness in driving marketing results.