Samantha Leo, MBA
About Samantha Leo, MBA
Samantha Leo, MBA, is a Senior Demand Generation Marketing Manager at Fortra, with a strong background in developing marketing strategies and mentoring teams. She has held various marketing roles across several companies, including Workfront, Talkdesk, and USANA Health Sciences, and holds an MBA from Western Governors University.
Work at Fortra
Samantha Leo currently serves as the Sr Demand Generation Marketing Manager at Fortra. She has held this position since 2022, working remotely. In her role, she focuses on developing and implementing demand generation strategies that align with the company's growth objectives.
Previous Experience in Demand Generation Marketing
Prior to her current role, Samantha worked at Talkdesk as a Senior Marketing Campaign Manager in 2021. She also held the position of Enterprise Demand Generation Strategist at The Sage Group for Atlassian from 2021 to 2022. Her earlier experience includes serving as an SEO Marketing Manager at Workfront from 2018 to 2020.
Education and Expertise
Samantha earned her Master of Business Administration (MBA) from Western Governors University, studying Business, Management, Marketing, and Related Support Services from 2018 to 2019. She also holds a Bachelor’s Degree in Public Health Education and Promotion from Utah Valley University, which she completed from 2013 to 2015.
Background in Healthcare and Marketing
Before transitioning into marketing, Samantha worked in healthcare as a Medical Assistant II at Intermountain Healthcare from 2010 to 2015. She later gained marketing experience at USANA Health Sciences, where she served as an Online Outreach and Education Specialist and an Online Content Creator from 2015 to 2017.
Skills and Specializations
Samantha specializes in developing go-to-market strategies by understanding target markets and identifying customer pain points. She combines knowledge of emerging market trends with innovative marketing techniques to generate high-quality leads. Her strong communication skills facilitate effective collaboration with stakeholders at all levels.