Shaela Nelson
About Shaela Nelson
Shaela Nelson serves as the Senior Account Based Marketing Lead at Fortra, bringing extensive experience in marketing operations and account-based marketing strategies. She has held various roles in marketing and coordination across multiple organizations, including her current position at Cohesity and a role with the Minnesota Vikings.
Current Role at Fortra
Shaela Nelson currently serves as the Senior Account Based Marketing Lead at Fortra. In this role, she focuses on developing and executing account-based marketing strategies to enhance client engagement and drive business growth. Her responsibilities include coordinating marketing efforts tailored to specific accounts, utilizing her expertise in account-based orchestration software.
Previous Experience at Fortra
Shaela Nelson has held multiple positions at Fortra, starting as a Marketing Operations Specialist from 2019 to 2020. She then advanced to Marketing Operations Lead from 2020 to 2021, and later served as Account Based Marketing Lead from 2021 to 2022. During her tenure, she contributed to process optimization and dashboard creation, enhancing the effectiveness of marketing operations.
Professional Background
Shaela Nelson has a diverse professional background that includes roles in marketing and recruitment. Before her time at Fortra, she worked as a Recruitment & Marketing Coordinator at CereCore from 2018 to 2019. She has also been involved in campus leadership as the President and Founder of the Her Campus Media MNSU Chapter from 2015 to 2017, and as a Marketing Intern at The Wall Street Journal from 2015 to 2016.
Education and Skills
Shaela Nelson earned a Bachelor of Science degree in Communication and Media Studies from Minnesota State University, Mankato. She possesses strong skills in dashboard creation, account-based orchestration software, process optimization, platform training, and content marketing. These skills enable her to effectively visualize marketing data, improve workflows, and engage target audiences.
Current Involvement with Minnesota Vikings
In addition to her role at Fortra, Shaela Nelson has been a Street Team Member for the Minnesota Vikings since 2022. This position allows her to engage with fans and promote the team's brand at various events, further expanding her experience in marketing and community engagement.