Du (Bella) Bin
About Du (Bella) Bin
Du (Bella) Bin is a Bilingual Marketing Coordinator specializing in translating and adapting marketing materials for Chinese-speaking audiences. With advanced skills in InDesign, she enhances the company's presence in Chinese markets and manages their online marketing strategies.
Bilingual Marketing Coordinator Role
Currently, the individual serves as a Bilingual Marketing Coordinator at Foster + Partners, a position held since 2015. In this role, they specialize in translating and adapting marketing materials specifically for Chinese-speaking audiences. This focus enhances the company's reach in Chinese markets, allowing for more effective communication and engagement with this demographic.
Experience at Foster + Partners
The individual has a significant tenure at Foster + Partners, having worked there since 2011. Initially, they served as a Project Administrator and Translator from 2011 to 2015. In this capacity, they contributed to various projects by providing translation services and administrative support. Since 2015, they have focused on bilingual marketing efforts, leveraging their language skills to promote the company's brand.
Education and Expertise
The individual studied at the University of Nottingham, where they earned a Master's degree in Translation and Interpreting from 2008 to 2009. This educational background provides a strong foundation for their current role, particularly in developing bilingual content and managing marketing strategies that cater to Chinese-speaking audiences.
Digital Marketing Skills
The individual possesses advanced skills in InDesign, which are utilized in the production of both print and digital marketing collateral. They have expertise in developing and managing digital marketing campaigns, with a specific focus on bilingual content. This skill set is essential for creating effective marketing materials that resonate with diverse audiences.
Social Media Management
In their current role, the individual plays a key role in managing and promoting the company's presence on Chinese social media platforms, including Weibo and WeChat. They also oversee the development and management of the company's official Chinese website, contributing to the overall online marketing strategies aimed at engaging Chinese audiences.