Ariel Segal Eck
About Ariel Segal Eck
Ariel Segal Eck is the Director of Marketing at Foursquare, where she has worked since 2021. She has a diverse background in marketing and business development, with previous roles at companies such as PureWow, UrbanDaddy, and GoPro.
Current Role at Foursquare
Ariel Segal Eck currently serves as the Director of Marketing at Foursquare, a position she has held since 2021 in the San Francisco Bay Area. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance Foursquare's brand presence and market reach. Her leadership is pivotal in driving engagement and growth within the company.
Previous Experience at Foursquare
Ariel Segal Eck has held multiple roles at Foursquare. She served as the Head of Insights & Analytics from 2017 to 2020, where she produced over 35 reports, 40 webinars, 45 case studies, and 6 podcasts. She also worked as the Director of Enterprise Customer Success from 2020 to 2021 and briefly as the Director of Insights & Analytics in 2020. During her tenure, she launched a community for Foursquare's 28,000+ developers and organized over 3 hackathons, engaging more than 1,500 new developers and data scientists.
Education and Expertise
Ariel Segal Eck holds a Bachelor of Arts in Marketing and Psychology from Georgetown University. She furthered her education by obtaining a Master of Business Administration (MBA) from NYU Stern School of Business, where she studied Product Management, Entrepreneurship & Innovation, Digital Marketing, and Strategy. Her academic background equips her with a diverse skill set applicable to her roles in marketing and business development.
Career Background
Ariel Segal Eck has a diverse career spanning various roles in marketing and business development. She began her career at Tory Burch and UrbanDaddy before moving to Washington Life Magazine and PureWow. She also gained experience as a Growth Strategy MBA Intern at BRaVe Ventures and Grand Central Tech. Her previous roles have contributed to her expertise in marketing strategy and analytics.
Achievements and Contributions
Throughout her career, Ariel Segal Eck has produced significant content and reports that have been featured in prominent outlets such as The Atlantic, AdAge, and Fast Company. She has served as an industry thought leader, speaking at over 25 conferences. Additionally, she managed relations with analyst firms like Forrester and IDC, achieving a #1 ranking by CB Insights and conducting a Total Economic Impact™ study demonstrating a 250%+ ROI.