Bobby Pitoniak
About Bobby Pitoniak
Bobby Pitoniak is a Digital Content Manager at Fox Racing, where he employs a data-driven approach to enhance website performance through strategic content management. He holds a Bachelor of Business Administration in Marketing from California State University-Fullerton and has previous experience in sales and customer service.
Work at Fox Racing
Bobby Pitoniak has been a key member of the Fox Racing team since 2016. He initially served as a Digital Content Specialist for three years before advancing to the role of Digital Content Manager in 2019. In his current position, he implements a data-driven approach to content creation, focusing on keyword research and on-page optimization. His efforts aim to enhance website performance and increase organic traffic. Pitoniak's contributions also include creating engaging digital content that aligns with the company's marketing goals, thereby supporting brand awareness initiatives.
Education and Expertise
Bobby Pitoniak earned a Bachelor of Business Administration (B.B.A.) in Business Administration and Marketing from California State University, Fullerton, completing his studies from 2009 to 2013. He furthered his education by obtaining a Digital Marketing Certificate from the same institution, studying from 2018 to 2019. His academic background provides a foundation for his expertise in digital content management, analytics monitoring, and strategic approaches to increasing organic traffic.
Background
Before joining Fox Racing, Bobby Pitoniak gained valuable experience in the cycling industry. He worked at Performance Bicycles as a Sales Associate from 2006 to 2013 in Fountain Valley, California, where he developed customer service and sales skills. Following this role, he served as Customer Service Manager at Profile Design for one year in the Greater Los Angeles Area from 2013 to 2014. This diverse background has contributed to his proficiency in digital content and customer engagement.
Achievements
Bobby Pitoniak has implemented a data-driven approach to content creation at Fox Racing, focusing on keyword research and on-page optimization. His strategies have been instrumental in enhancing website performance and increasing organic traffic. Additionally, he plays a significant role in brand awareness initiatives by creating engaging digital content that aligns with the company's marketing objectives. His work reflects a commitment to leveraging analytics for improved digital content management.