Brian Rinckenberger
About Brian Rinckenberger
Brian Rinckenberger serves as the Director of MTB North America at Fox Racing, a position he has held since 2021. He previously worked at Accell Group for ten years, where he expanded Diamondback's national retail business and managed relationships with major retail partners.
Current Role at Fox Racing
Brian Rinckenberger serves as the Director of MTB - North America at Fox Racing. He has held this position since 2021, contributing to the company's strategic direction in the mountain biking segment. His role involves overseeing business operations and partnerships within the North American market, ensuring alignment with the brand's objectives.
Previous Experience at Accell Group
Prior to joining Fox Racing, Brian Rinckenberger worked at Accell Group as the Director of Sales for Raleigh, Diamondback, Ghost, and Redline Bicycles from 2007 to 2017. During his tenure, he focused on expanding Diamondback’s national retail business by developing relationships with key accounts. His efforts contributed to the growth of the brand's presence in the retail market.
Experience at Rad Power Bikes
Brian Rinckenberger was the Commercial Sales Director at Rad Power Bikes from 2017 to 2021. In this role, he managed commercial sales strategies and initiatives, helping to enhance the company's market position in the electric bike sector. His leadership during this period contributed to the company's growth and visibility.
Education and Academic Background
Brian Rinckenberger studied at Western Washington University from 1996 to 1998, where he focused on Philosophy. He also completed his high school education at Mercer Island High School from 1992 to 1994. His academic background provides a foundation for critical thinking and analytical skills applicable in his professional roles.
Retail Partnerships and Business Management
Throughout his career, Brian Rinckenberger has emphasized seamless end-to-end business management of retail partners. He has worked with notable retailers such as Dick’s Sporting Goods, The Sports Authority, REI, Performance Bicycles, and Sport Chalet. His experience in managing these relationships has been integral to the success of the brands he has represented.