Joanna Dove Cervantes
About Joanna Dove Cervantes
Joanna Dove Cervantes serves as the Senior Sales Manager for Digital Key Accounts at Fox Racing, where she leads a sales team focused on digital customer segments. She has extensive experience in retail and account management, having previously held various positions at Nordstrom and PUMA Group.
Current Role at Fox Racing
Joanna Dove Cervantes serves as the Senior Sales Manager for Digital Key Accounts at Fox Racing. In this role, she leads a sales team that targets digital customer segments, including Lifestyle, Moto, and Mountain Bike. She has been with the company since 2021, focusing on developing and implementing a comprehensive digital key account strategy for North America. This strategy emphasizes both wholesale and digital marketplace businesses, ensuring alignment with the company’s strategic goals.
Previous Experience at Nordstrom
Joanna Dove Cervantes has extensive experience at Nordstrom, where she held multiple roles. She worked as a Sales Associate from 2008 to 2011 for three years, followed by positions as a Media Analyst in 2011 for seven months, Financial Coordinator from 2011 to 2012 for nine months, and Assistant Buy Planner from 2012 to 2013 for eleven months. Additionally, she served as a Merchandise Financial Planner in 2013 for six months and as a Replenishment Buyer from 2013 to 2014 for eleven months. She also worked as a Buy Planner from 2014 to 2018 for four years.
Experience at PUMA Group
Prior to her current role at Fox Racing, Joanna Dove Cervantes worked at PUMA Group as a Key Account Manager from 2018 to 2021 for three years. During her time there, she managed key accounts and contributed to the company's sales strategies.
Education and Expertise
Joanna Dove Cervantes studied at the University of Washington, where she earned a degree in Finance and Business Administration from 2005 to 2010. Her educational background provides a strong foundation for her roles in sales management and account strategy.