Matthieu Dubois
About Matthieu Dubois
Matthieu Dubois is the Marketing Director EMEA at Fox Racing, where he has worked since 2018. He has extensive experience in marketing and project management, having held various roles in companies such as eDreams ODIGEO and Warner Bros. Entertainment Group.
Current Role at Fox Racing
Matthieu Dubois serves as the Marketing Director EMEA at Fox Racing since 2018. He operates from Barcelona, Catalonia, Spain, and collaborates with teams across Europe and the US. His responsibilities include leading the strategy and implementation of go-to-market activations across various channels. He focuses on local public relations, events, education, and digital initiatives to drive long-term success for the brand.
Previous Experience in Marketing
Before joining Fox Racing, Matthieu held several marketing roles. He worked at eDreams ODIGEO as Group Media Marketing and Partnership Manager from 2013 to 2018 in Barcelona, Spain. Prior to that, he was a Chef de projet at Parenthèse Cinéma for 11 months in 2012-2013 and worked as Responsable Marketing Communication at HartoDesign.com from 2010 to 2012. His early career included a position at Warner Bros. Entertainment Group as Assistant chef de produit media cinéma.
Educational Background
Matthieu Dubois has a strong educational foundation in management and marketing. He studied at EDHEC Business School, where he earned a Master's degree in Management from 2006 to 2009. He also attended Handelshøjskolen, Aarhus Universitet, completing a Master's in Marketing from 2008 to 2009. Earlier, he completed Classes préparatoires HEC at Stanislas from 2002 to 2006.
Skills and Responsibilities
In his current role, Matthieu Dubois manages relationships with third-party brand agencies to enhance marketing efforts. He partners with the Global marketing team, regional General Manager, and Financial Director to develop and manage the marketing budget. His focus includes driving regional execution in partnership with the global sport marketing team, emphasizing partnerships, sponsorships, athlete activations, and content creation.
Industry Collaboration and Brand Management
Matthieu oversees brand image through various consumer touchpoints, including trade shows, sales support, brand collaborations, advertising, and retail. He leads initiatives that enhance the brand's presence and engagement in the market, ensuring alignment with overall marketing strategies and objectives.