Tari Huddleston
About Tari Huddleston
Tari Huddleston serves as the Global VP Digital Ecommerce at Fox Racing and Vista Outdoor Inc., bringing extensive experience in ecommerce and digital marketing from various leadership roles across multiple companies. With a strong focus on data-driven results and a proven track record in enhancing customer experience, Huddleston has worked in diverse international markets and holds degrees in Communications/Marketing and an MBA in Marketing.
Current Role at Fox Racing
Tari Huddleston serves as the Global Vice President of Digital Ecommerce at Fox Racing. In this role, which began in 2022, he is responsible for overseeing digital ecommerce strategies and initiatives. His work spans multiple locations, including Orange County, California, Barcelona, Spain, and Calgary, Canada. Huddleston's focus is on enhancing the company's online presence and driving ecommerce growth.
Experience at Vista Outdoor Inc.
In addition to his role at Fox Racing, Tari Huddleston has been working at Vista Outdoor Inc. as the Global Vice President of Digital & Ecommerce since 2023. His responsibilities include leading digital strategies and ecommerce operations, further solidifying his expertise in the field. This position also allows him to leverage his extensive background in ecommerce across various industries.
Previous Positions in Ecommerce and Marketing
Tari Huddleston has held several significant positions in ecommerce and marketing prior to his current roles. He worked at Helen of Troy as Sr. Director of Ecommerce & Digital Marketing from 2021 to 2022, and as Director of Ecommerce & Analytics from 2020 to 2021. His experience also includes roles at VF Corporation, Smith+Noble, and Mars - Ethel M Chocolates, where he developed strategies that enhanced customer engagement and sales.
Education and Academic Involvement
Tari Huddleston earned a Bachelor of Arts in Communications/Marketing from Georgia State University and a Master of Business Administration in Marketing from Kennesaw State University. He is also actively involved in academia as a member of the Advisory Board for the Design Thinking Executive Program at the University of California, Riverside, since 2022. Additionally, he has served on the eTail West Advisory Board at Worldwide Business Research since 2014.
Expertise in Digital Marketing and Ecommerce
Tari Huddleston possesses extensive expertise in digital marketing and ecommerce. He has a strong focus on data-driven results, including conversion rate optimization and performance metric analysis. His skills encompass cross-channel marketing, customer experience enhancement, and the development of loyalty programs. Huddleston's international experience spans markets in the USA, Canada, Mexico, Hong Kong, China, and EMEA.