Ugo Dessertenne
About Ugo Dessertenne
Ugo Dessertenne is a Marketing Manager at Fox Racing, specializing in the motocross category since 2019. With a background in business administration and extensive experience in the motocross industry, he develops strategic marketing initiatives to enhance brand visibility and customer engagement.
Work at Fox Racing
Ugo Dessertenne has served as the Marketing Manager for the MX category at Fox Racing since 2019. Based in Barcelona, Catalonia, Spain, he has spent five years in this role, where he has developed and implemented comprehensive marketing strategies aimed at increasing brand visibility and customer engagement across Europe. His deep understanding of the motocross industry informs his strategic marketing decisions and campaigns.
Education and Expertise
Ugo Dessertenne has an extensive educational background in business administration and international business. He studied at IAE FRANCE - Écoles Universitaires de Management, where he completed the first year of his Licence in Business Administration and Management. He also earned a Bachelor's degree in International Business from Arcada University of Applied Sciences. Additionally, he obtained a Bachelor of Business Administration (BBA) from BBA INSEEC. His education has equipped him with the skills necessary to excel in marketing roles within the motocross industry.
Background in Motocross
Ugo Dessertenne transitioned from being a professional motocross rider to a marketing professional. This firsthand experience in the motocross industry provides him with unique insights that inform his marketing initiatives. His competitive mindset, developed through professional sports, aids him in achieving marketing objectives and driving results in his current role.
Previous Work Experience
Before joining Fox Racing, Ugo Dessertenne held various positions that contributed to his marketing expertise. He worked as a Community Manager at Motocross France from 2017 to 2019, where he engaged with the motocross community. He also served as a Marketing & E-commerce Intern at BTO Sports Inc. for three months in 2017. Additionally, he co-founded Classe Croisière, where he worked from 2017 to 2019, and briefly served as a Project Manager at Dessertenne Motorsport in 2018.