Vicente Leganes Escofet
About Vicente Leganes Escofet
Vicente Leganes Escofet serves as the Senior Trade Marketing and Events Coordinator for Europe at Fox Racing, a position he has held since 2017. He has a background in international trade and marketing, with previous roles at MANGO, MARMEDSA GROUP, and DECATHLON.
Work at Fox Racing
Vicente Leganes Escofet has been employed at Fox Racing since 2013, holding various positions over the years. He currently serves as the Senior Trade Marketing and Events Coordinator for Europe, a role he has occupied since 2017. In this capacity, he has developed a comprehensive yearly event roadmap aimed at enhancing brand visibility and engagement across Europe. Prior to this, he worked as a Logistics Specialist from 2013 to 2016, where he created and managed a suppliers portfolio to support the seasonal Point of Purchase (POP) program. Additionally, he served as the European event coordinator for 11 months in 2016 to 2017, leading corporate sales conference projects that aligned with brand strategies.
Education and Expertise
Vicente Leganes Escofet studied at Universitat de Barcelona from 2003 to 2006, where he focused on International Trade, International Marketing, and languages including English and French for International Business, achieving a Graduado. He also attended IESEP Mila i Fontanals from 2001 to 2003, earning a Técnico superior en Comercio Internacional with a specialization in international business. His educational background provides a strong foundation for his roles in trade marketing and events coordination.
Background in Export and Import
Before joining Fox Racing, Vicente Leganes Escofet gained significant experience in export and import roles. He worked at MARMEDSA GROUP as an Export/Import specialist from 2006 to 2008, and then at MANGO as an Export Specialist from 2008 to 2010. Following this, he was employed at DECATHLON as an Import Specialist from 2011 to 2013. These positions equipped him with valuable skills in managing international trade operations.
Achievements in Trade Marketing
In his current role at Fox Racing, Vicente Leganes Escofet has implemented various initiatives to strengthen business relationships with key accounts. He has developed and executed sell-in and sell-out incentive programs designed to boost product performance across Europe. His efforts in leading corporate sales conference projects and tailoring activities for top key accounts have contributed to the alignment of brand strategies and objectives.