Dale Merrill
About Dale Merrill
Dale Merrill is the Managing Director of the Sales Performance Practice at FranklinCovey and co-author of 'Strikingly Different Selling – 6 Vital Skills to Stand Out and Sell More'. He has over 30 years of global business leadership experience and enjoys various outdoor activities.
Title
Dale Merrill is the Managing Director of the Sales Performance Practice at FranklinCovey. He has held this position since 2011.
Education and Expertise
Dale Merrill completed his academic studies at Brigham Young University, where he earned both a Master of Accountancy and a Bachelor of Science. His educational background has provided him with foundational knowledge and skills that he has utilized throughout his extensive career.
Professional Experience
Dale Merrill has over 30 years of experience leading businesses and addressing complex challenges on a global scale. His career has spanned regions including North and South America, Europe, the Middle East, Asia, Africa, and Australia. Merrill's roles have varied from executive leadership to advisory positions, demonstrating his broad skillset and expertise in business management and strategy.
Authorship
In January 2022, Dale Merrill co-authored the book 'Strikingly Different Selling – 6 Vital Skills to Stand Out and Sell More'. This work conveys his insights into essential sales skills, aiming to help sales professionals differentiate themselves and achieve greater success.
Major Achievements
As CEO of a private investment company, Dale Merrill increased net income by over 500% within two years through strategic sales and marketing initiatives. Additionally, as President, he led the expansion of a digital services company from 112 to 184 operating locations across 31 geographies. Merrill also served as Chairman of the Advisory Board for a rapidly growing technology company, successfully leading M&A discussions with major global partners.