Mafe Caalim
About Mafe Caalim
Mafe Caalim is the Manager of Public Workshop and Retail Sales at FranklinCovey Philippines, with a background in field sales and extensive experience in developing corporate client bases and managing special events.
Current Role at FranklinCovey Philippines
Mafe Caalim has been serving as the Manager, Public Workshop and Retail Sales at FranklinCovey Philippines since 2012. In this role, Caalim oversees the development and maintenance of a corporate client base for workshops focused on developing effective individuals and leaders. She has successfully grown retail product sales revenue by creating new customer relationships and managing existing ones, particularly for Franklin planners, books, and accessories. Additionally, she manages partnerships and accreditations with various organizations and events to expand the company's network.
Previous Experience at DHL Express Phils Corp
Before joining FranklinCovey Philippines, Mafe Caalim worked as a Field Sales Executive at DHL Express Phils Corp from 2009 to 2012. During her tenure in Makati, Philippines, she gained valuable experience in sales and client management. Her role primarily involved securing new business and maintaining relationships with existing clients, contributing significantly to the company's sales efforts.
Project Management and Event Coordination
In her current role at FranklinCovey Philippines, Mafe Caalim has the added responsibility of serving as a project manager for special events. She organized a public workshop event featuring a senior facilitator from FranklinCovey in the US. This experience highlights her ability to manage high-profile projects and coordinate events that foster professional and personal development.
Organizational Development and Training
Mafe Caalim is actively involved in conducting organizational development activities and diagnosing training needs for various sectors, including corporate, government, and not-for-profit clients. She prepares and submits tender proposals for international organizations to create competency-based training curricula. Additionally, she delivers presentations on leadership, execution, and productivity to wide-ranging audiences, including government agencies. This multifaceted role underscores her expertise in training and development.