Marshall Snedaker
About Marshall Snedaker
Marshall Snedaker is the Marketing Director at FranklinCovey with extensive experience in marketing and sales roles across various companies.
Title
Marshall Snedaker currently holds the position of Marketing Director at FranklinCovey. With extensive experience in marketing, he leverages his comprehensive background to guide strategic marketing initiatives for the organization.
Company
Marshall Snedaker has been part of FranklinCovey's team for multiple roles. Starting as a Marketing Coordinator and progressing through various positions such as Marketing Manager and Marketing Communications Manager, he has built a deep understanding of the company's ethos and marketing needs.
Work Experience
Marshall Snedaker has a broad range of professional experiences. His career includes roles like Enterprise Marketing (ABM) Manager at Jolt, Senior Demand Gen Marketing Manager at MarketStar, and Midwest Sales Account Manager at C.H. Robinson. His work spans across different companies and roles, showcasing his adaptability and extensive knowledge in the marketing domain.
Education and Expertise
Marshall Snedaker's academic qualifications include a Bachelor of Arts in Communications (Advertising) from Brigham Young University - Idaho. He is currently pursuing an MBA in Leadership from Southern Utah University and an Executive Certificate in Marketing from Northwestern University's Kellogg School of Management. His hands-on experience covers martech platforms such as Marketo, Eloqua, Hubspot, and Salesforce.
Project Achievements
Marshall Snedaker has an impressive track record in improving lead generation and conversion rates. Notably, he increased leads by 400% for two new edTech (SaaS) products, contributing to the company's significant revenue goals. He also holds multiple sales records and has expertise in various aspects of marketing including digital advertising, SEO, content marketing, and event marketing.