Matt Murdoch
About Matt Murdoch
Matt Murdoch is the Vice President of Marketing at FranklinCovey, with extensive experience in digital learning solutions and marketing strategy development.
Company
Matt Murdoch is currently serving as the Vice President of Marketing at FranklinCovey. His tenure at the company began in 2002, and since then, he has held multiple positions. His current role involves developing and implementing marketing strategies that aim to modify behaviors and mindsets to achieve outstanding outcomes.
Professional Title
Matt Murdoch holds the title of Vice President of Marketing at FranklinCovey. His role has evolved through various leadership positions in marketing and digital learning solutions.
Education and Expertise
Matt Murdoch has an extensive educational background in business and marketing. He earned an MBA focused on Marketing and Information Technology from the University of Utah’s David Eccles School of Business between 1997 and 1999. Additionally, he achieved a BA with a major in Business Marketing and a minor in French from the same institution, where he studied from 1990 to 1994. He also completed courses at Université de Neuchâtel and altMBA.
Career Background
Matt Murdoch has a rich professional history. Prior to his current role, he has held multiple positions at FranklinCovey, including Vice President, Digital Learning Solutions, General Manager and Global Director, Digital Learning, and Marketing Director. Before joining FranklinCovey, he worked as Marketing Manager at Digital Signature Trust and as Marketing Director at Morris Murdock Travel. His early career included roles such as Account Executive at FJCandN.
Achievements
During his tenure at FranklinCovey, Matt Murdoch has been pivotal in developing marketing strategies that focus on changing both mindsets and behaviors for exceptional results. He played a key role in integrating a dynamic behavior change platform and contributed to transforming organizational cultures through leadership and team development.