Ryan Muir

Senior Marketing Events Manager @ FranklinCovey

About Ryan Muir

Ryan Muir is the Senior Marketing Events Manager at FranklinCovey with extensive experience in B2B SaaS marketing, focusing on lead generation and nurturing.

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Ryan Muir is currently the Senior Marketing Events Manager at FranklinCovey, a role he has held since 2022. He operates out of Salt Lake City, Utah, United States.

Professional History at FranklinCovey

Ryan Muir's tenure at FranklinCovey includes several key roles. He served as Marketing Manager, Live & Recorded Webcasts from 2020 to 2022. Before that, he held positions as Marketing Manager, Events & Data from 2017 to 2020, Marketing Database Manager in 2016 and 2017, Marketing Database Coordinator from 2015 to 2016, and Marketing Traffic and Project Coordinator in 2015. His extensive experience in various marketing functions at FranklinCovey highlights his deep understanding of the company's marketing strategies and objectives.

Early Career Experience

Before joining FranklinCovey, Ryan Muir gained valuable experience as a Social Media & Event Intern at NFL Play 60 and Polynesian Power Foundation in 2014. He also worked as a Marketing Intern at Rescue 1 Studios the same year. Additionally, he demonstrated leadership as a Project Leader for the Aggie Idol Project in 2013 and worked as a Sales Representative at MSI Summer Sales in 2013 and Edwin Watts Golf in 2012.

Education and Expertise in Marketing

Ryan Muir studied Marketing at Utah State University's Jon M. Huntsman School of Business. He achieved a Bachelor of Science degree. His education provided a strong foundation in marketing principles, which is reflected in his effective management of successful marketing campaigns, his expertise in data analysis, and his skills in optimizing marketing strategies to improve sales support. His focus on B2B SaaS marketing demonstrates his ability to generate and nurture leads, enhancing brand awareness.

Skills in Data-Driven Marketing and Strategy

Ryan Muir possesses a high level of proficiency in utilizing data analysis and acquisition to optimize marketing strategies. His experience in managing webinars and field marketing initiatives has been crucial in driving audience engagement and supporting business growth. Additionally, his ability to develop and execute web strategies that align with overall marketing objectives showcases his strategic planning skills. His career trajectory illustrates his commitment to leveraging data for more effective marketing outcomes.

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