Sandy Rogers
About Sandy Rogers
Sandy Rogers is the Global Practice Leader for Customer Loyalty at FranklinCovey and co-author of the Wall Street Journal bestselling book 'Leading Loyalty: Cracking the Code to Customer Devotion'. He has extensive experience in marketing and corporate strategy, having worked at companies such as Enterprise Rent-A-Car, Apple, and Procter & Gamble.
Title
Sandy Rogers is the Global Practice Leader, Customer Loyalty at FranklinCovey. He is responsible for spearheading initiatives to enhance customer and employee loyalty to foster organizational growth.
Former Roles at Enterprise Rent-A-Car
Sandy Rogers held multiple leadership positions at Enterprise Rent-A-Car. From 1999 to 2006, he served as SVP Corporate Strategy in the Greater St. Louis Area. Prior to that, he was VP/General Manager in London, UK from 1997 to 1999, and VP Marketing in Greater St. Louis from 1993 to 1997. During his tenure, he managed significant projects, including the development of the 'Pick Enterprise, We’ll Pick You Up!' television campaign.
Experience at Advance Auto Parts
Sandy Rogers worked at Advance Auto Parts as an Advisor to the Board from 2008 to 2011. He contributed his expertise in customer loyalty and strategic planning during his three years in the Roanoke, Virginia Area.
Education and Expertise
Sandy Rogers earned his MBA from Harvard Business School (1987-1989). He also holds an AB in Political Science from Duke University (1980-1984). His educational background laid the foundation for his extensive career in brand management, customer loyalty, and corporate strategy.
Author and Thought Leader
Sandy Rogers is the co-author of the Wall Street Journal bestselling book 'Leading Loyalty: Cracking the Code to Customer Devotion.' He shares valuable insights from his career at companies like P&G, Apple, Enterprise, and FranklinCovey, emphasizing the importance of customer loyalty.
Notable Contributions
Sandy Rogers played a pivotal role in the creation of the Net Promoter Score (NPS) system, a global standard for measuring loyalty. He also founded and leads FranklinCovey’s Loyalty Practice, focusing on enhancing customer and employee loyalty to drive organizational growth.