Rachael Factor Mandell
About Rachael Factor Mandell
Rachael Factor Mandell serves as the Director of Marketing & Communications at Fraym, where she specializes in developing go-to-market strategies for technology companies. With a background in political science and extensive experience in digital marketing, she focuses on strategic messaging and brand identity.
Work at Fraym
Rachael Factor Mandell has served as the Director of Marketing & Communications at Fraym since 2018. In this role, she focuses on creating go-to-market plans for technology companies, leveraging localized population data. Her efforts have led to the implementation of data-driven marketing strategies that have enhanced Fraym's brand awareness and demand generation. She operates from the Washington D.C. Metro Area, contributing to the company's strategic messaging and identity for technology brands.
Education and Expertise
Rachael Factor Mandell holds a Bachelor of Arts degree in Political Science and Writing from James Madison University, which she completed from 2001 to 2005. She furthered her education by studying at The Wharton School, where she completed the Wharton Programs for Working Professionals in Marketing in 2012. Additionally, she obtained a Digital Marketing Certificate from Georgetown University in 2014. Her expertise includes digital marketing automation and product development, which supports her strategic initiatives in marketing.
Background
Before her current position at Fraym, Rachael Factor Mandell accumulated extensive experience in marketing and communications. She worked as a Manager of Programs at CTIA - The Wireless Foundation from 2005 to 2010. Following this role, she served as an Account Executive at The Media & Marketing Group from 2011 to 2014. She also held the position of Senior Manager, Client Strategy at Grafik from 2014 to 2016 and worked as a Consultant at Lee Factor Marketing from 2016 to 2019.
Achievements in Marketing Strategy
Throughout her career, Rachael Factor Mandell has specialized in crafting strategic messaging and identity for technology brands. Her work at Fraym has been particularly notable for implementing data-driven marketing strategies that have significantly improved brand awareness and demand generation. Her ability to develop go-to-market plans tailored to specific market needs has positioned her as a key player in the technology marketing sector.