Rachael Factor Mandell (She/Her)
About Rachael Factor Mandell (She/Her)
Rachael Factor Mandell serves as the Senior Director of Experience at Fraym, where she utilizes her expertise in machine learning to analyze survey data. With a background in marketing and communications, she has held various roles in notable organizations and has a strong focus on data-driven strategies for technology companies.
Current Role at Fraym
Rachael Factor Mandell serves as the Senior Director of Experience at Fraym, a position she has held since 2023. In this role, she focuses on enhancing user experience and leveraging advanced technology to map human attributes, attitudes, and behaviors at a neighborhood level. Her expertise in machine learning software is instrumental in transforming survey responses into detailed demographic data, which supports data-driven decision-making for clients.
Previous Experience at Grafik
Prior to her current role, Rachael worked at Grafik as the Senior Manager of Client Strategy from 2014 to 2016. During her two years in Alexandria, VA, she developed strategies to enhance client engagement and satisfaction. Her role involved collaborating with various teams to ensure that client needs were met effectively.
Consulting Experience at Lee Factor Marketing
From 2016 to 2019, Rachael served as a Consultant at Lee Factor Marketing in the Washington D.C. Metro Area. In this capacity, she provided strategic marketing insights and supported clients in achieving their marketing objectives. Her work contributed to the overall growth and effectiveness of the marketing strategies implemented.
Educational Background
Rachael Factor Mandell studied at The Wharton School, where she completed the Wharton Programs for Working Professionals in Marketing in 2012. She also holds a Bachelor of Arts degree in Political Science and Writing from James Madison University, which she earned from 2001 to 2005. Additionally, she obtained a Digital Marketing Certificate from Georgetown University in 2014, further enhancing her expertise in the field.
Skills and Specializations
Rachael possesses a diverse skill set that includes automation, digital marketing, and data-driven strategies specifically tailored for venture and private equity-backed B2B technology companies. Her experience in product development and go-to-market planning allows her to contribute effectively to various projects, ensuring alignment with market needs and client expectations.