Tracy West
About Tracy West
Tracy West serves as the Executive Vice President of Digital Content at FreeCast Inc, where she has worked since 2019. With a strong background in international programming and marketing, she has held significant roles at Dish Network and EchoStar Corporation, demonstrating expertise in contract negotiation and business management.
Current Role at FreeCast
Tracy West serves as the Executive Vice President of Digital Content at FreeCast Inc. since 2019. In this role, she oversees the development and management of digital content strategies. Her leadership contributes to the company's growth in the digital media landscape. West's focus includes enhancing content offerings and ensuring operational excellence within the organization.
Previous Experience at Dish Network
Tracy West worked at Dish Network from 2004 to 2008 as the Vice President of International Programming & Marketing. During her tenure, she played a key role in building the International Programming division. She focused on creating a platform of exclusive foreign language channels aimed at high Average Revenue Per User (ARPU) and low churn customers, which contributed to the company's international market presence.
Experience at EchoStar Corporation
Before her role at Dish Network, Tracy West was the Director of International Programming at EchoStar Corporation from 2001 to 2004. In this position, she managed international programming initiatives, contributing to the company's strategic goals in the telecommunications sector. Her experience in this role laid the groundwork for her future successes in international programming and marketing.
Education and Expertise
Tracy West studied at Hull College Further Education in Hull, UK, where she earned a Bachelor's degree in General Business. Her educational background, combined with her extensive international business experience in telecommunications, media, and technology, equips her with the skills necessary for effective contract negotiation and problem-solving. West is recognized for her ability to build and manage business units with a focus on operational excellence.
Leadership and Mentorship Skills
Tracy West is known for her strong leadership capabilities and mentorship skills. She has experience managing teams and fostering interpersonal communication within organizations. Her approach emphasizes collaboration and effective communication, which has contributed to her success in various leadership roles throughout her career.