Amanda Carlson
About Amanda Carlson
Amanda Carlson serves as the Associate Director of Yield Management at Freestar, where she has worked since 2024. She has extensive experience in digital advertising and yield management, having held various roles at companies such as Gannett, Nasdaq, and The Media Trust.
Current Role at Freestar
Amanda Carlson currently serves as the Associate Director of Yield Management at Freestar, a position she has held since 2024. In this role, she is responsible for overseeing yield management strategies to optimize advertising revenue. Her experience in this area is supported by her previous tenure at Freestar as Senior Yield Manager from 2022 to 2024.
Previous Experience at Freestar
Before her current role, Amanda Carlson worked at Freestar as a Yield Manager from 2021 to 2022. During this time, she focused on maximizing revenue through effective yield management practices. Her contributions helped shape the company's approach to digital advertising revenue.
Professional Background in Ad Operations
Amanda Carlson has extensive experience in ad operations, having worked as an Ad Operations Manager at The Media Trust from 2019 to 2021. In this role, she managed advertising operations in the Washington D.C. Metro Area, ensuring efficient ad delivery and performance monitoring. Prior to this, she held various positions at Gannett | USA TODAY NETWORK, including Manager of Digital Advertising Revenue Operations and Senior Inventory Analyst.
Educational Background
Amanda Carlson studied at the University of Maryland's Robert H. Smith School of Business, where she focused on Business, Management, Marketing, and Related Support Services. She achieved a specialization in Marketing, which has informed her career in advertising and yield management.
Early Career at Nasdaq
Amanda Carlson began her career at Nasdaq, where she worked as an intern from 2006 to 2008. She later took on the role of Business Analyst for Global Data Products from 2008 to 2011. These early experiences provided her with a foundation in data analysis and business operations.