Ivan Cureno Martinez
About Ivan Cureno Martinez
Ivan Cureno Martinez is a Senior Yield Analyst with extensive experience in advertising operations and technology. He has held various roles in notable companies, including Director of Advertising Operations at Deviantart, Inc. and has managed significant advertising revenue throughout his career.
Current Role at Freestar
Ivan Cureno Martinez serves as a Senior Yield Analyst at Freestar, a position he has held since 2018. In this role, he focuses on optimizing advertising yield and revenue strategies. His expertise in advertising technology and analytics contributes to the company's efforts in maximizing ad performance and efficiency.
Previous Experience at Deviantart, Inc.
Ivan Cureno Martinez has been with Deviantart, Inc. since 2015, where he initially worked as a Senior Advertising Operations Manager for one year. He currently holds the position of Director of Advertising Operations and Programmatic, a role he has maintained since 2016. His responsibilities include overseeing advertising operations and implementing programmatic strategies to enhance revenue generation.
Experience in Mobile Advertising
Prior to his roles at Deviantart, Inc., Ivan Cureno Martinez worked in mobile advertising. He served as the Director of Mobile Advertising at Baronsmedia.com for one year and as the Mobile Advertising Operations Manager at Rhythmone for another year. His background in mobile advertising has equipped him with a comprehensive understanding of the industry's dynamics.
Educational Background
Ivan Cureno Martinez studied at California State University, Northridge, where he earned a Bachelor of Arts degree in Political Science and Government from 2007 to 2011. He also attended Santa Monica College from 2002 to 2006, completing a four-year program. His educational background provides a foundation for his analytical skills in the advertising sector.
Technical Skills and Proficiencies
Ivan Cureno Martinez possesses a range of technical skills relevant to the advertising industry. He is proficient in various advertising technology tools, including GDPR, DoubleClick, Google Analytics, and Sizmek Ad Server. Additionally, he is skilled in programming languages such as JavaScript, HTML, and CSS, and has experience with project management tools like JIRA and Salesforce.