Kyla Lyons
About Kyla Lyons
Kyla Lyons serves as an Associate Yield Manager at Freestar, where she has worked since 2021. She has a background in marketing and programmatic analysis, with previous roles at Columbus State Community College, Fort Rapids Indoor Waterpark Resort, and Triad.
Work at Freestar
Kyla Lyons has been serving as an Associate Yield Manager at Freestar since 2021. In this role, she is responsible for optimizing digital advertising campaigns to maximize revenue. Her work involves managing a significant number of campaigns daily, ensuring they align with client-driven key performance indicators (KPIs). This position allows her to leverage her expertise in yield management and digital marketing strategies.
Previous Experience in Marketing
Before joining Freestar, Kyla Lyons held various positions in the marketing field. She worked as a Marketing Intern at Columbus State Community College from 2011 to 2012, where she gained foundational experience in marketing practices. Following this, she served as a Sales and Marketing Coordinator at Fort Rapids Indoor Waterpark Resort in 2013, where she contributed to marketing initiatives for six months. Additionally, she worked as a Programmatic Analyst at Triad from 2016 to 2020, managing up to 100 digital campaigns daily.
Education and Expertise
Kyla Lyons studied Marketing at Columbus State Community College, where she earned an Associate of Science (AS) degree from 2009 to 2012. She furthered her education at Franklin University, obtaining a Bachelor's Degree in Marketing from 2012 to 2014. Her academic background provides her with a solid foundation in marketing principles and strategies, which she applies in her professional roles.
Skills in Digital Campaign Management
In her role as a Programmatic Analyst, Kyla Lyons managed up to 100 digital campaigns per day. She focused on optimizing these campaigns to meet client-driven KPIs and provided weekly reports to outline progress. Her ability to foster inter-agency relationships with sales and analytics teams has been instrumental in aligning company-wide efforts to enhance media throughput.