Lindsay Valdez

Lindsay Valdez

VP, Audience Strategy @ Freestar

About Lindsay Valdez

Lindsay Valdez's Title and Role

Lindsay Valdez holds the position of Vice President of Audience Strategy. In this role, she focuses on developing and implementing strategies to grow and engage audiences. Her expertise in audience development is a key asset in her work, making her a valuable leader in her field.

Lindsay Valdez on Audience Development

Lindsay Valdez specializes in audience development strategies. Her work involves creating and optimizing plans to attract and retain users, ensuring content and platforms effectively engage their target audiences. These strategies are essential for fostering growth and enhancing audience interaction.

Lindsay Valdez's Contributions to Freestar's Blog

As an author on Freestar's blog, Lindsay Valdez has written extensively about audience development and ad revenue optimization. Her articles provide insights and practical advice for increasing audience engagement and improving monetization techniques for digital content.

Impact of Political Seasons on Ad Revenue

Lindsay Valdez has explored the impact of political seasons on ad revenue in her writings. She discusses how electoral cycles influence advertising strategies and revenue streams, providing valuable information for those navigating ad tech in politically charged climates.

Innovative Alternatives to Third-Party Cookies in Ad Tech

Lindsay Valdez has delved into innovative alternatives to third-party cookies within the ad tech industry. Her work examines new methods for tracking and targeting audiences, addressing the challenges posed by increasing privacy regulations and the phasing out of third-party cookies.

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