Matthew Whaley
About Matthew Whaley
Matthew Whaley serves as the Chief Strategy Officer at Freestar and has a strong background in digital media and advertising. He has held various leadership roles, including founding companies and serving on boards, showcasing his entrepreneurial skills and expertise in data protection and digital strategy.
Current Role at Freestar
Matthew Whaley currently serves as the Chief Strategy Officer (CSO) at Freestar, a position he has held since 2024. His role involves developing and implementing strategic initiatives to enhance the company's growth and operational efficiency. Freestar operates in the digital advertising space, and Whaley's expertise in digital strategy is integral to the company's objectives. He previously worked at Freestar as the Chief Operating Officer (COO) from 2022 to 2024, where he focused on operational management and product innovation.
Previous Experience at Freestar
Before becoming CSO, Matthew Whaley held the position of Vice President of Product Innovation at Freestar from 2021 to 2022. In this role, he was responsible for driving product development and innovation strategies. His tenure at Freestar has been marked by a focus on enhancing digital advertising solutions, leveraging his extensive background in the industry.
Board Membership at Prebid.org
Matthew Whaley has been a Board Member at Prebid.org since 2023. His involvement with Prebid.org, an organization focused on open-source solutions for digital advertising, reflects his commitment to advancing industry standards. He previously served on the board for one year from 2019 to 2020, contributing to the organization's strategic direction.
Entrepreneurial Background
Matthew Whaley has a strong entrepreneurial background, having founded multiple companies. He established Triple13, where he served as Founder from 2018 to 2021, and StreamAMP, which he founded in 2014 and led until 2020. His experience in founding and managing businesses demonstrates his capability in driving innovation and growth in the digital media sector.
Education and Certifications
Matthew Whaley studied at General Assembly, where he completed a Web Development Immersive program in 2019. This education provided him with a solid foundation in web development skills. He is also certified as a Data Protection Officer under GDPR regulations, highlighting his expertise in data protection and compliance within the digital advertising landscape.